5 reasons why guys should dust more often
Don’t panic, we aren’t about to critique you on your household chores, we are however, going to let you into a little styling secret that’s fast becoming a hit. Men are faced with so much choice nowadays, especially when it comes to hair and beauty products, we know from recent statistics that male grooming is a fast-growing market. With so much to choose from, it’s understandable that one key innovation may have slipped your attention……hair dust!
GBH XXL takes this product one step further with its unique dust-to-wax formula.
What is hair dust?
A dust is a powder that comes in an innovative easy to use container that you can apply directly to the hair or to your hand to emulsify then apply to the hair for volume, texture and a matte finish. They are sometimes known as texturizing and mattifying powders.
Typically, they can look like baby powder and come in small shaker bottles. Hair powders contain rough particles like silica silylate or rice powder to create matte texture by increasing friction between hair strands. The other advantage with dust products is that they are great to use in combination with other hair products. GBH have evolved the dust product even further by launching a unique dust to wax which has the added benefit of being applied like a dust but styling like a wax.
Hair Dust Application
We recommend that you use hair dust on dry hair, you can either shake the bottle directly on your hair so you get a fine dusting, or you can also sprinkle it into your hand and emulsify to a wax type consistency then apply to hair.
Dusts are so versatile you can either apply to just your roots or all over your head, depending on how much volume you want and where you want it. Applying directly to the roots will give you instant volume, texture and oil absorption. If you just want to give your hair texture and to thicken the hair, then this is the product for you especially if you have fine hair.
Why are hair dusts perfect for the guys?
Unlike most guys, dusts are excellent multi-taskers! they can be used just for extra volume, or it can be a godsend for guys with hair that’s oily. They add texture to thick hair and volume to fine hair.
Because hair dusts don’t generally carry a strong fragrance, they’re suitable for those who either don’t like fragrance or who wear cologne and don’t want clashing scents.
Advantages of a hair dust
Dusts can provide incredible volume to the hair, with hold that you can “re-activate” with a quick scrunching motion with your hands. Once you get the hang of the application technique, it's a versatile product, and you only need very small amounts which means your dust will last a long time so from a price point of view it’s a very economical purchase. The other great thing about dust is that you can carry it around with you for touch-ups when you are at work, at the gym or out for the evening.
What the barbers are saying
Barbers are reporting that dust type products have become their number one best sellers as these types of products are the best kept secret in the world of men’s haircare. Dusts are versatile and very easy to apply. The packaging is perfect for targeted distribution in the hair as you can apply directly onto the hair. They are perfect to build volume and texture though the hair especially around the crown area. It’s also great for thinning hair as it makes the hair look and feel instantly thicker.